Matcha is a concentrated form of green tea and top-tier matcha (ceremonial grade) contains 10 x the nutrients of regular green tea. Matcha Ninja is 100% organic matcha and each batch is independently tested for heavy metals, pesticides and radiation. Matcha Ninja is naturally non-bitter, very smooth, and unsweetened with zero additives. Traditional matcha takes time to prepare. It requires warm water and a whisk to break it down - even then clumps can remain. Matcha Ninja is easy to use because it is super soluble in cold/warm water, just add it to your water bottle. shake and go. No whisk needed.